This Holiday Gift Trend Turns Christmas Morning Into a Tradition

• A growing holiday gift trend is turning Christmas morning into something families look forward to all year.
• The idea centers on a recurring gift tradition that gives households a new ritual to build around the holidays.
• Shoppers are embracing it as a way to create memories beyond the usual wrapped presents under the tree.
• Experts say the appeal lies in its simplicity and its ability to bring generations together each December.

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