Mark Cuban’s enthusiasm for artificial intelligence is well known. He has called the technology the “ultimate time-saving hack” and bluntly stated that if you’re not learning AI, “you’re f—ed.” But with his latest investment, the billionaire bypassed the plethora of AI startups and focused instead on something more human-centered.
Cuban has invested an undisclosed amount in live events company Burwoodland, which produces nightlife experiences throughout the U.S., Canada, and Europe. The investment will make him a minority owner in the company.
Founded in 2015 by Alex Badanes and Ethan Maccoby, the New York City-based company says it has sold more than 1.5 million tickets to live events like Emo Night Brooklyn, Gimme Gimme Disco, All Your Friends, and Broadway Rave, which center on DJ sets that are themed to a certain musical genre.
“It’s time we all got off our asses, left the house, and had fun,” said Cuban in a statement. “Alex and Ethan know how to create amazing memories and experiences that people plan their weeks around. In an AI world, what you do is far more important than what you prompt.”
That’s not the first time Cuban has touted the potential of real-world experiences in an increasingly AI-dominated environment. Last June, he took to social network Bluesky to write, “Within the next 3 years, there will be so much AI, in particular AI video, people won’t know if what they see or hear is real. Which will lead to an explosion of f2f [face-to-face] engagement, events, and jobs.”
Burwoodland leans hard into that way of thinking, producing over 1,200 shows per year. Strategic partners of the company include music industry veterans Izzy Zivkovic (founder of artist management company Split Second, which counts Arcade Fire among its clients) and concert promoter Peter Shapiro. Klaf Companies, the investment and advisory platform founded by Justin Kalifowitz (who also created Downtown Music Holdings, which represents songwriting copyrights from John Lennon, Yoko Ono, Ray Davies, and One Direction), is also a partner.
“Ethan and I started this company because we know firsthand how powerful it is to find your people through the music you love,” Badanes said in a statement. “That sense of community shaped our lives, and creating spaces where others can feel that connection has always been our purpose. Having the confidence of an investor as respected and accomplished as Mark is a tremendous honor.”
With concert ticket prices continuing to escalate, Burwoodland keeps entry fees low, offering a low-cost live experience for music lovers. Tickets to its events generally run in the $20 to $40 range, though some events cost more. The company has already booked 2026 events in Milan, Brooklyn, Louisville, Nashville, and Antwerp—and later this month will host the Long Live Emo Fest at Brooklyn’s Paramount theater, which holds up to 2,700 patrons.
The experiences have become popular enough that some of the artists being celebrated in the various genres Burwoodland focuses on have shown up at the events, with some even performing.
Maccoby and Badanes didn’t plan to start a business. The two, who have been friends since childhood, began throwing house parties in college and kept up the practice afterward, when they lived in Brooklyn. When those soirees got too big for their apartment, they took over a nearby bar to host them and Burwoodland (named after an area in London where they grew up) was born. The duo quit their day jobs in 2022 to focus exclusively on the startup.
There has been increasing interest in the live event space from investors lately. Last June, NYC-based Fever, a live-entertainment discovery platform, secured a $100 million investment from L Catterton and Point72 Private Investments. And in September, DJ/producer Kygo’s company Palm Tree Crew (which hosts music festivals) received a $20 million Series B investment led by WME Group, giving it a $215 million valuation.
—Chris Morris
This article originally appeared on Fast Company’s sister publication, Inc.
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