If it seems like Black Friday deals—and holiday shopping in general—are starting earlier and earlier, you’re right.
Just in time for, um, Halloween, both Walmart and Best Buy have announced plans for their 2025 Black Friday and Cyber Monday sales.
Black Friday, always the day after Thanksgiving, falls on Friday, November 28, this year. Deals generally continue through that weekend into Cyber Monday, which falls on December 1.
However, in recent years, many retailers have jump-started the sales some two to even three weeks leading up to Thanksgiving. And this year is no different.
Here’s what to know.
When do Walmart’s Black Friday deals start?
The world’s largest big-box retailer often sets the schedule for Black Friday deals, according to Axios—so take note.
This year, Walmart said it will hold two different Black Friday sales events, rolling them out at different times online and in stores nationwide.
Walmart+ members (those who pay for the retailer’s subscription tier) get first access to the deals starting on Thursday, November 13, at 7 p.m. ET, with sales opening for everyone else online and in-store on Friday, November 14, and ending on Sunday, November 16.
The second event starts on the Monday before Thanksgiving, on Monday, November 24, at 7 p.m. ET for Walmart+ members; then online-only on Tuesday, November 25, through Thursday, November 27; and finally, both in-store and online on Black Friday itself, Friday, November 28, through Sunday, November 30.
Walmart Cyber Monday 2025 sale
The same drill goes for Cyber Monday, when Walmart+ members get early access beginning at 7 p.m. ET on Sunday, November 30, for the online-only sale.
The sale starts on Monday, December 1, for all shoppers.
Best Buy 2025 Black Friday, Cyber Monday sales
Best Buy is starting even earlier—on Halloween (yes, you read that right).
This Friday, October 31, Best Buy is rolling out its early Black Friday tech deals called “DoorBOOsters”—available on the Best Buy app, BestBuy.com, and in-store. Members of Best Buy’s two programs, My Best Buy Plus and My Best Buy Total, also get up to $25 in bonus rewards on select products.
More Black Friday sales kick off Thursday, November 20, with savings on computing, gaming, home theaters, wearables, and more.
Cyber Monday comes a day early, on Sunday, November 30, with up to 50% off select tech.
“No one does the holiday shopping season like Best Buy, so we decided to expand the definition of ‘holiday’ and start the fun on Halloween this year,” Jason Bonfig, chief customer, product, and fulfillment officer at Best Buy, said in a statement. “Whether you want to shop in your costume or wait until Black Friday, we’ll be here all season long with the best gifts, unbelievable deals, and endless ways to discover the coolest products.”
Holiday shopping is forecast to increase at a lower rate than last year, as Americans feel the effects of President Trump’s tariffs; inflation and the skyrocketing cost of living, including higher grocery costs; and a government shutdown, which has many federal workers going without paychecks amid mass firings.
Holiday retail sales are likely to increase between 2.9% and 3.4% in 2025, according to Deloitte’s annual holiday retail forecast, versus 4.2% during the same period in 2024.