AI is making a mark in advertising, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at world corporations to discover a clear use case for AI — and work out if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns not less than $10 million in annual income, has not less than 100 staff, and leverages generative AI. The vast majority of respondents (55%) indicated that AI was a helpful marketing tool, serving to them with duties like information evaluation, content material technology, and modifying. Almost 60% of executives at media and leisure corporations indicated that AI had a constructive influence on their advertising efforts.
Associated: 37% of Employers Would Rather Hire a Robot or AI Than a Recent Grad: ‘Theory Alone Is No Longer Enough’
Safety was additionally an space the place AI was helpful to executives, in response to the report. AI safety instruments fight cyberthreats by mechanically detecting intruders and analyzing incidents. Virtually half of executives (49%) stated within the survey that AI helped with cybersecurity. Of that group, 53% acknowledged that AI had diminished the variety of safety incidents reported of their organizations.
Executives additionally discovered that AI improved customer experience. Near 62% of leaders stated that AI had enabled them to ship higher customer support, a rise from 59% of respondents who answered the identical survey in 2024. Three in 4 leaders stated buyer satisfaction improved because of AI this 12 months.
The survey additionally sought to uncover whether or not AI had delivered a powerful return on investment for organizations. Solely 40% of respondents acknowledged that AI had instantly prompted income progress for his or her corporations, however 70% stated that AI had made staff extra productive.
Google Cloud’s VP of World Generative AI, Oliver Parker, wrote that the report indicated that AI hype in organizations is calming down.
“The dialog has shifted to worth,” he wrote.
The report’s findings distinction with research printed final month by MIT, which discovered that although U.S. companies have invested as much as $40 billion in AI altogether, the overwhelming majority (95%) have but to see a return on their investments or an influence on earnings.
AI is making a mark in advertising, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at world corporations to discover a clear use case for AI — and work out if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns not less than $10 million in annual income, has not less than 100 staff, and leverages generative AI. The vast majority of respondents (55%) indicated that AI was a helpful marketing tool, serving to them with duties like information evaluation, content material technology, and modifying. Almost 60% of executives at media and leisure corporations indicated that AI had a constructive influence on their advertising efforts.
Associated: 37% of Employers Would Rather Hire a Robot or AI Than a Recent Grad: ‘Theory Alone Is No Longer Enough’
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