Brands Jump on ‘Maxxing’ and ‘Mogging’ Trend

Major brands are capitalizing on the viral ‘maxxing’ and ‘mogging’ trend, co-opting the controversial internet slang for their marketing campaigns. The terms, which originated in online communities, have become mainstream enough to catch corporate attention. Brands are attempting to connect with younger audiences by adopting the language and aesthetic associated with the trend. The move reflects how quickly internet culture influences commercial marketing strategies.

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