As the weather gets warmer, 7-Eleven is readying for the summer with discounted prices, cold drinks, and loyalty rewards.
Leading up to Slurpee day on July 11 (or 7/11), the convenience store chain will roll out a “Slurpee Drink Happy Hour,” offering large Slurpees for just a dollar. The catch? The program is only open to those enrolled in 7-Eleven’s loyalty programs, 7Rewards and Speedy Rewards.
First introduced in 1966 by 7-Eleven, the Slurpee is one of the company’s hero products, offering buyers a frozen and colorful carbonated drink.
For those wishing to cash in on the summer promotion, it will be offered at select 7-Eleven, Speedway, and Stripes locations from 3 to 6 pm on weekdays through Aug. 25.
“Slurpee Drink Happy Hour brings that energy into every afternoon serving up a cold, craveable break and a head start on the big Slurpee Day festivities,” Brandon Brown, Senior Vice President of Fresh Food and Beverages at 7-Eleven, said in a press release.
Customers who are not yet part of the rewards program but wish to join can download the 7-Eleven or Speedway apps and register for the loyalty programs for free.
In addition to the discounted Slurpees, 7-Eleven is also adding more promotions to its lineup ahead of Slurpee day, its flagship annual celebration. An exclusive Arizona Iced Tea Blue Raspberry slurpee will be available during the warm season, while for 99 cents, customers may purchase Arizona tea or juice. Those in the loyalty program can also get Big Gulp for 59 cents.
7-Eleven is also taking its Slurpee Truck back on the road with a nationwide sweepstakes contest. Starting June 24, rewards members can enter a chance to visit the Slurpee Truck by playing games on the 7-Eleven app or purchasing participating products in store. Residents in the US that are at least 16 years old will be eligible to enter the contest.