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    Home»Business»We need to rethink our love affair with big vehicles
    Business 4 Mins Read

    We need to rethink our love affair with big vehicles

    Business 4 Mins Read
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    There aren’t enough hours in the day to be an expert on every issue (even though we’re expected to hold a strong opinion on just about everything). I prefer to stick to topics I’m already familiar with or in the process of learning. But sometimes, especially on X/Twitter, I’ll post color commentary about an issue that’s not in my wheelhouse. It’s a good way for me to keep the bigger picture of human flourishing in sight. Those topics might be childhood independence, economics, mental health, or vehicle size.

    I’m not singularly focused on vehicle size, but it’s a growing issue among people who already drive badly. The percentage of new vehicle sales/leases for pickup trucks, SUVs, and minivans continues to rise, and so will the debate over vehicle dimensions.

    It’s not hard to find recent reports and commentary about the trade-offs associated with larger (and heavier) vehicles that are flooding the consumer market.

    {“blockType”:”mv-promo-block”,”data”:{“imageDesktopUrl”:”https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2025/12/speakeasy-desktop.png”,”imageMobileUrl”:”https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2025/12/speakeasy-mobile.png”,”eyebrow”:””,”headline”:”u003Cstrongu003ESubscribe to Urbanism Speakeasyu003C/strongu003E”,”dek”:”Join Andy Boenau as he explores ideas that the infrastructure status quo would rather keep quiet. To learn more, visit u003Ca href=u0022http://urbanismspeakeasy.com/u0022u003Eurbanismspeakeasy.com.u003C/au003E”,”subhed”:””,”description”:””,”ctaText”:”SIGN UP”,”ctaUrl”:”http://urbanismspeakeasy.com/”,”theme”:{“bg”:”#f5f5f5″,”text”:”#000000″,”eyebrow”:”#9aa2aa”,”subhed”:”#ffffff”,”buttonBg”:”#000000″,”buttonHoverBg”:”#3b3f46″,”buttonText”:”#ffffff”},”imageDesktopId”:91453933,”imageMobileId”:91453932,”shareable”:false,”slug”:””}}

    • Governors Highway Safety Association study: Larger vehicles like pickup trucks and SUVs are inherently more dangerous to pedestrians.
    • University of Illinois at Springfield study: Kids are eight times more likely to be killed when hit by an SUV or light truck than kids who are struck by passenger cars.
    • Insurance Institute for Highway Safety study: The reduced visibility in the front corners of large vehicles leads to a higher likelihood that those drivers will strike pedestrians and cyclists. Tall trucks and SUVs are 45% deadlier to pedestrians. 
    • Social media response: Sounds like Communist propaganda. I’m better dead than red.

    Asking for trouble

    I’m the type of person who hates extra layers of rules. I don’t want to control what people drive, but I remember the first time I drove a moving van with zero experience or training. I’d never driven something even remotely that large in an empty parking lot, let alone in mixed traffic or through a gas station.

    Putting already careless and reckless drivers in large vehicles without any sort of demonstrated skill is asking for trouble.

    I remember my late teens and early 20s, and I was definitely not thinking about people walking on sidewalks or crossing streets when I was zipping around corners. I was not thinking about families walking through parking lots when I was rushing to pick up a video rental and pizza.

    Both of my kids are in their 20s, and several of their friends drive SUVs and tall trucks. It’s nerve racking.

    Whatever their nose shape, pickups, SUVs and vans with a hood height greater than 40 inches are about 45% more likely to cause fatalities in pedestrian crashes than cars and other vehicles with a hood height of 30 inches or less and a sloping profile. —Insurance Institute for Highway Safety

    The core problem

    The largest trucks and buses in the world can be driven without incident. Driver behavior is the core problem. I have zero interest in banning trucks, SUVs, etc. My interest is human flourishing, which is why it’s important to talk about vehicle designs that are contributing to preventable injuries and deaths. We’ve got to be able to talk about how vehicle designs now make it much harder to see what’s happening outside the vehicle.

    Here’s what Ford literature says about their big vehicles:

    The 2024 F150 is equipped with a pedestrian detection system that uses sensors and cameras to identify pedestrians in the vehicle’s path. If a pedestrian is detected, the system can alert the driver and may even apply automatic emergency braking to help avoid or mitigate a collision.

    Manufacturers want to sell you a truck so large that it needs a computer to see the people your own eyes can’t.

    The real question isn’t whether you have the right to drive a big truck. You do. The question is whether we’re honest enough — as drivers, as parents, as neighbors — to acknowledge what the data shows and have difficult conversations about the dangers of large vehicles. Loving freedom and caring about the people around you aren’t in conflict. 

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