Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports.
Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off.
The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke exclusively with The Associated Press outside the hotel, and said the IOC informed him that it would not allow media to witness their meeting.
“It seems like the Olympics aren’t ready to be the positive force for change that they have the potential to be,” Schirmer told the AP afterward. “So I just hope this can be a little nudge in the right direction, but we will see.”
Retreating winters spurred the skier to take action
Schirmer is a freeride skier who documents his adventures exploring Europe’s steep terrains. While freeride skiing is not currently an Olympic event, he said he felt like he needed to bring attention to fossil fuel marketing.
“The show goes on while the things you depend on to do your job — winter — is disappearing in front of your very eyes,” he said. “Not dealing with the climate crisis and not having skiing be a force for change just felt insane. We’re on the front lines.”
Burning fossil fuels – coal, oil and gas – is the largest contributor to global climate change by far. As the Earth warms at a record rate, winters are shorter and milder and there is less snow globally, creating clear challenges for winter sports that depend on cold, snowy conditions. Researchers say the list of locales that could reliably host a Winter Games will shrink substantially in the coming years.
Schirmer launched his petition drive in January. He surpassed his goal of 20,000 signatures in one month, and people continue to sign.
It’s a first step, he argues, much like a campaign nearly 40 years ago that led to a ban of tobacco advertising at the Games. United Nations Secretary-General António Guterres has urged every country to ban advertising from fossil fuel companies.
In his meeting on Wednesday, Schirmer said, the IOC’s head of sustainability pointed to the organization’s commitments to renewable energy. He said he feels that isn’t enough.
The IOC told the AP in a statement that climate change is one of the most significant challenges facing sport and society. It didn’t say whether it will review fossil fuel marketing, as demanded by the petition.
Olympic partners play an important role in supporting the Games, and they include those investing in clean energy, the statement said.
FIS welcomes mobilization campaigns like this one, spokesperson Bruno Sassi said. He noted that He noted that no fossil fuel companies are partners of the FIS World Cup and FIS World Championships.
Athletes say the petition is the start of a conversation
Athlete-driven environmental group “Protect Our Winters” supported the petition drive. This is the first coordinated campaign about fossil fuel advertising centered around an Olympic Games, POW’s CEO Erin Sprague told the AP.
American cross-country skier and Team USA member Gus Schumacher said he signed because it starts the conversation.
“It’s short-sighted for teams and events to take money from these companies in exchange for helping them hold status as good, long-term energy producers,” he wrote in a text message.
American cross-country skier Jack Berry said he’s hopeful this is an influential step toward a systemic shift away from the industry. Berry is seeking a spot on Team USA for the Paralympics in March.
An Italian oil and gas company is sponsoring these Olympics
Italy’s Eni, one of the world’s seven supermajor oil companies, is a “premium partner” of these Winter Games. Other oil and gas companies sponsor Olympic teams.
Eni said it’s strongly committed to the energy transition, as evidenced by how it’s growing its lower carbon businesses, reducing emissions and aiming for carbon neutrality by 2050. And the company defended its role in the Winter Games.
“Through the partnership with the biggest event hosted by Italy in the next 20 years, Eni wants to confirm its commitment to the future of the country and to a progressively more sustainable energy system through a fair transition path,” spokesperson Roberto Albini wrote in an e-mail.
A January report found that promoting polluting companies at the Olympics will grow their businesses and lead to more greenhouse gas emissions that warm the planet and melt snow cover and glacier ice. Albini disputed the emissions calculations for Eni in the Olympics Torched report.
Published by the New Weather Institute in collaboration with Scientists for Global Responsibility and Champions for Earth, the report also looks at the Games’ own emissions.
“They have lots of sponsors that aren’t in these sectors,” said Stuart Parkinson, executive director at Scientists for Global Responsibility. “You can get the sponsorship money you’re after by focusing on those areas, much lower carbon areas. That reduces the carbon footprint.”
McDermott reported from Cortina D’Ampezzo, Italy.
AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
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—Jennifer McDermott and Fernanda Figueroa Associated Press