Liftoff Mobile, a California-based mobile app marketing provider, announced on Thursday that it plans to launch . . . into the public markets.
The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker “LFTO.”
The company’s roots go back to 2012, when it was initially founded. A majority stake was later acquired by Blackstone in 2021, and Liftoff was then combined with Vungle to create a single, large, independent mobile adtech platform. That platform provides users with an AI-powered tool to support customer acquisition and monetization for mobile advertisers or publishers. It works across several industries, such as finance and gaming. The company’s S-1 filing with the SEC states that it has more than 1.4 billion daily active users, and more than 1,000 global advertisers as of the fourth quarter of 2025.
“To our new investors: You are investing in a company with a senior leadership team averaging twelve years of ad tech industry experience, and technology that gets smarter with every cycle. We have a history of delivering results and a commitment to sustaining that reputation. You can expect what we’ve always delivered: customer focus, product velocity, and results,” said CEO Jeremy Bondy in a statement included in the S-1 filing.
The IPO market has felt quiet overall, but a recent report from EY shows that 2025 was the busiest year for IPOs since 2021. Last year, there were 216 total IPOs, amounting to $47.4 billion in proceeds. As for 2026, EY’s report notes that there is “significant optimism for investors and potential issuers in 2026,” fueled by strong interest in AI and other areas—something Liftoff is likely trying to take advantage of.
Almost a month into 2026, data from Renaissance Capital shows that there have been nine IPOs priced so far, down 47% from 2025.