American agriculture is facing a crisis. The average U.S. farmer is nearly 60, and according to American Farmland Trust research, we are losing farmland at a rate of more than 2,000 acres per day. Yet, consumer demand for organic and regenerative food continues to climb, creating an urgent need. This is not just an agricultural issue. It is an economic and cultural challenge with profound implications for our food security, our environment, and our communities.
If we step back, the problem reveals an opportunity: Farming must be reimagined as a viable, purposeful career for people who may never have considered it before. Tomorrow’s farmers may not grow up on farms at all. They may be transitioning professionals, entrepreneurs, or military veterans looking for ways to serve their country at home.
AGRICULTURE AND FARMING AS A MODERN CALLING
For too long, farming has been portrayed as a profession in decline. However, regenerative and organic agriculture offer a different, innovative vision. They represent an economy of renewal through restoring soil, rebuilding ecosystems, and creating healthier food systems.
For individuals searching for meaning in their work, farming provides something rare in today’s economy: the ability to see the tangible impact of labor. Planting a seed, nurturing it into food, and feeding a community is deeply rewarding. Unlike many modern jobs, farming ties daily effort to a long-term purpose.
A NEW MISSION
One group for whom this opportunity has been especially powerful is U.S. military veterans. Each November, we pause as a nation to honor their service and sacrifice. But what happens after the parades and tributes fade? For too many, the transition from service to civilian life brings challenges—finding meaningful work, reconnecting with a sense of purpose, and healing from the wounds of battle.
At Rodale Institute, we believe regenerative organic agriculture can be part of the solution. In 2016, we launched the Veteran Farmer Training Program to provide a full-time, hands-in-the-soil experience for service members transitioning into agriculture. On our 400-acre certified organic research farm in Pennsylvania, veterans learn about soil health, crop rotation, livestock management, equipment operation, and business planning. Just as importantly, they rediscover community and mission.
The connection between military service and farming runs deep. Historically, returning soldiers often found grounding and renewal in working the land. Farming offers more than a paycheck. It provides structure, purpose, and a tangible way to continue serving others by feeding communities.
For example, Josh, a U.S. Army veteran, served multiple tours overseas and struggled with depression after leaving the military. Through the Institute’s farmer training program, he not only learned to grow food organically, but he also found a new calling. Today, he runs a small vegetable farm that supplies fresh produce to local food banks and markets.
As another example, Erika, a former Marine Corps logistics officer, came to the Institute with no prior farming experience but a passion for sustainability. After completing training, she joined a regenerative farm and now mentors other veterans looking to enter the field.
These stories highlight something bigger than a career shift. Farming becomes a way to support veterans in reconnecting with themselves, their communities, and the land.
A BUSINESS CASE FOR FARMING CAREERS
The need for new farmers is not limited to veterans. Teachers, engineers, and corporate professionals have also found purpose in regenerative organic agriculture. But to broaden the pipeline, we must lower barriers: access to land, training, financing, and markets.
This is where business leaders should pay attention. A resilient food system underpins every sector of our economy. Without healthy soil and secure domestic food production, long-term prosperity is at risk. Veterans, alongside others making the transition into farming, bring leadership, resilience, and discipline, exactly the qualities needed to transform our food system.
Supporting new farmers can take many forms: sourcing from regenerative organic farms, investing in training programs, or shaping supply chains that prioritize soil health. Each action strengthens not just agriculture, but the foundation of our economy.
A CALL TO ACTION
I’ve had the privilege of meeting many people, who like me, left behind one life to answer the call of the land. Each of us carries different reasons, but the same longing: to heal, to grow, to give. What started as my personal leap of faith is now a shared movement, with roots spreading far beyond what we first imagined.
We are returning to the farm like never before. We are waking up to how disconnected we are from our food system. We are leaving our jobs and careers to reorient our lives around food, whether that’s growing it, distributing it, or working in advocacy, financing, or education.
This Veterans Month, let’s go beyond gratitude and invest in opportunity. Support a veteran-owned farm. Invest in the transition of organic farmland. Partner with organizations preparing the next generation of farmers.
The crisis in agriculture is real, but so is the opportunity. Farming can be a modern calling, a path to renewal for both the land and the people who work it. When we acknowledge farming as a career of dignity and innovation, everyone benefits: our veterans, our food system, and our shared future.
Jeff Tkach is CEO of Rodale Institute.